TBW Blog
Community
4/15/2008 : Marc Goodin
Individuals, brick & mortar business and on line business success, in the long run, are based upon at least two things: 1. A good quality product or service. 2. A community that wants your product or service and can find your office/store. Or is that 3 things?
You can make a great quality product but if no one wants it your out of business. There are great sites on line to find out what people are searching for and buying day in and day out. Once you determine your niche you can see what your competition is offering. Your best bet is being a big fish in a small pond. So focus your niche. Determine who is your target market and what will make you special to your target market.
Once you have your product/service, you need people to find you - The web is growing so fast it is often like finding a needle in hay stack. Don't give up! Take baby steps - lots of them everyday. Most people never get to the tipping point. They try one or two things and give up. It almost sounds funny, but its true. Marketing is not about money - its about lots of personal effort. - ongoing effort - its not a task but a process.
I just checked the web stats for TBW site. It continues to grow every month. But what caught my eye was the stats for a new site TeeShirts. If you go to the site there is nothing there, other than coming soon. But it gets visitors every day. Its what I call the curiosity factor of the community. TBW should be part of your focus marketing plan. Think of it this way, TBW is a pond and the internet is an ocean. Are people more likely to find you if your boat is on the pond or the ocean?
Of course "coming soon" will only get one or two looks by a viewer before its crossed off the surfing list. A dynamic site will make people return often to see whats new.
You need to be a part of many communities until your users forms a community that tells the world about you.
I was just given a pedometer for my birthday. I need to get in better shape. Its not the 7,000 steps that I naturally take everyday that are going to make a difference. Its the extra 2,000 steps that will get me in shape. It is the same with every business.
Keep taking more steps every day,
Marc
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