A product called Everlasting Gobstoppers was introduced in 1976 by the Chicago candy company Breaker Confections, which had licensed the "Willy Wonka" name in 1971 so that it could be used as a merchandising tie-in for Willy Wonka and the Chocolate Factory. The Willy Wonka Candy Company brand is now owned by Nestlé, and made in Itasca, Illinois.

The jawbreaker is composed of several discrete layers to mirror the color-changing effect from the book. The standard type has a chalky center somewhat like a SweeTart. A version with a chewy center is also available.